FAQ

You don’t need to be an expert to notice when something isn’t working as it should. Maybe your team is wasting time on repetitive tasks, data feels scattered, processes are slow, or you rely too much on spreadsheets and disconnected tools. When a business starts facing these kinds of frictions on a regular basis, it’s a good time to explore a technological solution. It’s not about having an app or a platform just to follow a trend — it’s about using technology as a means to solve a real problem.

You don’t need to come with a predefined solution. What really matters is having clarity about what you want to achieve: organizing processes, improving communication, increasing sales, automating tasks, or making better data-driven decisions. From there, the technical aspects can be defined with the right guidance. What truly helps is having an honest view of your business’s current state — its priorities and the resources available to move forward.

That’s completely normal. Often, there’s a need — it just hasn’t been fully defined yet. Sometimes it’s not even about a specific project, but rather a feeling that something could be done better. In these cases, the most valuable thing is to have a conversation without pressure. Listening, asking the right questions, and organizing ideas are all part of the process. Even if you don’t move forward with an immediate solution, having that initial map already helps you make clearer decisions later on.

It depends on what you need. If the project is small and has a very specific scope — for example, a graphic piece, a simple landing page, or minor technical adjustments — a freelance designer or a creative agency can be a great option. But when the goal is to build a functional, scalable digital product that aligns with your business, many variables come into play: strategy, user experience, visual design, technical architecture, performance, maintenance, data, and security. It’s not just design, and it’s not just development — it’s about how all those elements come together to solve a real need. A technology company works with a broader perspective. It doesn’t just execute; it helps define what should be built, why, in what order, and with which resources. It coordinates diverse profiles (design, development, product, data, QA, support) and makes decisions considering both short- and long-term impact. This doesn’t mean one option is better than the other in every case. It simply means that if you’re planning to create something that needs to grow, integrate, adapt, and be sustained over time, you’ll probably need a team that can guide you through that process in a more structured way.

Developing a digital product is not just about coding or designing. It involves making decisions about how the solution is structured, how it’s used, how it’s maintained, how easily it can scale, and how its performance is measured — among many other factors. Each role brings a different perspective: product, design, development, quality, strategy, support. When these areas work together, the result is not only stronger but also more coherent, easier to maintain, and better aligned with the business objectives.

It’s not an indispensable role for a project to move forward, but it makes a big difference when you’re aiming for order, efficiency, and clarity at every stage. The Project Manager is the one who keeps the project in motion. They organize tasks, manage timelines, communicate progress, coordinate between technical and strategic profiles, and identify blockers before they turn into real problems. They also help ensure that decisions are made at the right time — aligned with the project’s scope and business goals. Their presence brings structure, prevents rework, and helps the entire team — including the client — maintain a clear understanding of what’s being done and why. It’s not mandatory, but when a project involves multiple stages, tools, or profiles, having a PM significantly improves both the experience and the final outcome.